冰雪消费报告出炉：室内滑雪兴起，中西部“冰雪+”特色旅游热

Group 1 - The core viewpoint of the report indicates a significant growth in snow-related consumption on Douyin, with over 12.69 million snow-related content pieces created in the past year, representing a year-on-year increase of over 128% [1] - Snow-related group buying orders on Douyin increased by 98% year-on-year, with 15.66 million users showing interest in snow-related group purchases, marking a 79% increase [1] - The report highlights the rise of indoor skiing and the trend of "southern customers heading north," with families and the post-2000 generation becoming the main consumers of snow-related activities [1] Group 2 - The report identifies five popular snow-related activities: skiing, hot springs, winter swimming, ice fishing, and ice sculpture [1] - Major cities for snow consumption include Harbin, Beijing, Changchun, Zhengzhou, Tianjin, Shanghai, Jinan, Huzhou, Chengdu, and Suzhou, with top attractions like Harbin Ice and Snow World and Zhengzhou Yinji Ice and Snow World [1] - Douyin Life Services will launch an "Ice and Snow Season" event starting November 2025, collaborating with 19 types of merchants to offer over 50,000 snow-related products and exclusive consumer subsidies [2]