Core Viewpoint - The national subsidy policy has shifted from a broad distribution approach to a more targeted and efficient implementation, focusing on specific consumer needs and sectors, particularly in the home appliance and smart product markets [5][6][7]. Group 1: National Subsidy Policy Changes - The national subsidy for 2026 will be distributed in a more precise manner, moving from a "flooding" approach to a scheduled and balanced release of funds [5][6]. - The subsidy distribution will now consider previous policy execution and audit findings to determine funding scales for different regions [5]. - Local governments are encouraged to establish pre-allocation systems for subsidy funds to alleviate the financial burden on businesses [5][6]. Group 2: Consumer Focus and Product Categories - The subsidy scope has narrowed from 12 categories to 6, focusing on essential home appliances like refrigerators, washing machines, and air conditioners, while excluding categories like home decoration and electric bicycles [7][9]. - New categories for subsidies include the installation of elevators in old residential areas and equipment for elderly care institutions, reflecting a commitment to improving public welfare and safety [7][9]. - The introduction of smart glasses into the subsidy program has spurred a surge in sales, indicating a growing consumer interest in smart technology [8]. Group 3: Local and Rural Subsidy Initiatives - Local subsidies are increasingly directed towards offline retail, with measures to enhance accessibility for rural residents [10][11]. - In January, the implementation of a new qualification voucher system in Chongqing led to a significant increase in transactions, demonstrating the effectiveness of the revised subsidy approach [10]. - Various regions, including Guangdong, have launched local initiatives that require consumers to physically visit stores to claim subsidies, ensuring that funds are used for actual purchases rather than hoarding [11].
国补落地首月:“想要就领”变为“定时定量发放或抽签发放”
Nan Fang Du Shi Bao·2026-02-06 10:55