冰雪经济一线观察丨“冰雪热”撬动消费“新蓝海”

Group 1 - The upcoming 2026 Milan Winter Olympics is prompting Beijing, as a "Double Olympic City," to stimulate enthusiasm for ice and snow sports through the Olympic Central District, activating the "ice and snow +" consumption momentum [1] - Various venues such as the National Stadium (Bird's Nest), National Speed Skating Oval ("Ice Ribbon"), and Olympic Forest Park are creating an ice and snow experience matrix that showcases vibrant participation from families and the younger generation, reflecting the vitality of the post-Olympic ice and snow economy [1] - Sales of ice and snow sports apparel and equipment have seen significant growth, with some retailers reporting over 30% year-on-year increase in sales of ski suits and outdoor clothing [1] Group 2 - Zhangjiakou City in Hebei Province, the host of snow events for the 2022 Beijing Winter Olympics, is continuously enhancing its development efforts to promote high-quality growth in the ice and snow economy [1] - According to the "China Ice and Snow Industry Development Research Report (2025)," the scale of China's ice and snow industry is expected to exceed 1 trillion yuan for the first time by 2025 [1] - The ongoing popularity of ice and snow tourism destinations is driving new consumption opportunities, indicating a growing "ice and snow heat" in the market [1]