周瑜开公司，取名“猪葛亮”！

Core Viewpoint - The company "Pig Zhuge Liang Food Co., Ltd." in Dongguan, Guangdong, has attracted attention due to its name, which references historical figures Zhuge Liang and Zhou Yu, leading to discussions about the appropriateness of using such names in business [3][4][15]. Company Information - "Pig Zhuge Liang Food Co., Ltd." was established in April 2020 with a registered capital of 2 million yuan, primarily engaged in food wholesale [4][14]. - The legal representative and major shareholder of the company is Zhou Yu, which further connects the company to historical references [4][19]. Public Reaction - The name has sparked debate among netizens, with some finding the playful naming acceptable, while others argue it lacks respect for historical figures [4][16]. - There are dozens of companies across the country using the name "Pig Zhuge Liang" or similar trademarks, mainly in the food and beverage industry [4][16]. Legal Considerations - Legal experts indicate that while there is no explicit law prohibiting the use of historical figures' names for trademarks, the use of "Pig Zhuge Liang" may be seen as disrespectful and could negatively impact public sentiment [19][20]. - The "Enterprise Name Registration Management Regulations" state that company names must not violate public morals or have adverse effects, suggesting that names that mock or diminish historical figures should not be approved [19][20]. Trademark Registration - Multiple businesses have registered trademarks using "Pig Zhuge Liang," spanning various sectors including food, logistics, and cultural media [4][20]. - The use of names associated with historical figures raises concerns about public emotional responses and the potential for negative cultural implications [20].