2025年人身险公司退保率排行：行业退保率全面优化！投连险、银保渠道成高退保产品关键词

Core Insights - The life insurance industry in 2025 showed a positive performance with total revenue reaching 1,207.95 billion yuan, a year-on-year increase of 12.29%, and net profits totaling 67.39 billion yuan, a significant increase of 170.66% [1][15][25] - The average surrender rate for the industry decreased to 2.17%, with a median of 1.62%, indicating an overall stabilization in surrender rates compared to 2024 [1][10][25] - A notable differentiation in surrender rates among companies was observed, with the highest surrender rate exceeding 12% and the lowest at 0.34%, reflecting an increasing disparity compared to the previous year [1][16][17] Revenue and Profit Performance - The total revenue of 57 life insurance companies reached 1,207.95 billion yuan in 2025, marking a 12.29% increase from the previous year [1][15] - The net profit for these companies was 67.39 billion yuan, representing a substantial year-on-year growth of 170.66% [1][15] Surrender Rate Analysis - The average surrender rate for the life insurance industry in 2025 was 2.17%, down from 2.5% in 2024, while the median surrender rate decreased from 2.03% to 1.62% [10][25] - Among the 57 companies, 28 had surrender rates between 1% and 2%, while 11 companies reported rates below 1% [10][25] - Only four companies had surrender rates exceeding 5%, indicating a concentration of rates in the lower ranges [10][25] Company-Specific Surrender Rates - The companies with the highest surrender rates included Dehua Angu Life at 12.09% and Hongkang Life at 11.31%, both showing increases from 2024 [3][18] - The surrender rates for other companies varied significantly, with some experiencing improvements while others faced increases [3][17] Product Structure and Surrender Trends - Surrender rates were notably high for investment-linked and universal life insurance products, which are sensitive to market interest rates and investment returns [2][16][27] - The top ten products by cumulative surrender amount accounted for a total of 44.851 billion yuan, primarily from investment-linked and universal products [12][27] - The surrender behavior is influenced by market conditions, with clients opting to adjust or surrender policies in response to changing yield expectations [2][16][27]