暖流自三城归来，新篇于汤山起笔——2026汤山文体旅融合发展产品推介会圆满举行

Core Insights - The event "2026汤山文体旅融合发展产品推介会" marks a significant step for汤山 in evolving from a traditional hot spring destination to a comprehensive resort that integrates culture and wellness [2][8] - The introduction of six new product categories aims to enhance the "温泉+" experience, making it more accessible and appealing to a broader audience [11][19] Group 1: Event Background - The "泡汤鸭" campaign initiated earlier this year successfully engaged audiences in major cities, gathering valuable market feedback and building anticipation for汤山's offerings [6][8] - The event attracted nearly 200 attendees, including local leaders, industry experts, and media, highlighting the importance of汤山's transition to a culturally rich destination [8][11] Group 2: New Product Matrix - The six new product categories include: - "舒缓度假" hotel cluster featuring high-end hotels like Westin and Banyan Tree, offering diverse accommodation options [13] - "多彩休旅" cultural tourism combinations that integrate various local attractions for all age groups [15] - "聚力燃情" customized team-building activities for corporate clients [17] - "激扬户外" sports products that leverage local natural resources for outdoor events [17] - "汤山臻选" cultural and creative brands collaborating with local businesses to develop unique products [19] - The "四季汤山" app will serve as a comprehensive service platform for visitors, enhancing their experience [19] Group 3: Strategic Partnerships - The event featured strategic partnerships with organizations like "那是自然探索乐园" and "南京大学文化与自然遗产研究院," emphasizing a collaborative approach to development [22] - The partnerships illustrate汤山's commitment to a model that integrates local resources, market operations, and community involvement [22] Group 4: Future Outlook - The successful launch of the new product matrix and strategic partnerships sets a clear action plan for汤山's development in the "十四五" period [27][29] -汤山 aims to deepen its focus on the natural hot springs while continuously enriching the "真自在" experience for visitors [29][32]