壹网壹创(300792.SZ):拟购买联世传奇100%股权

Core Viewpoint - The company plans to acquire 100% equity of Lianshi Legend through a combination of share issuance and cash payment, enhancing its capabilities in AI-driven digital marketing solutions [1] Group 1: Acquisition Details - The acquisition involves five parties, including Yang Guanghong and several entities associated with him [1] - The final transaction price will be based on an asset appraisal report from a qualified institution as per the Securities Law [1] Group 2: Strategic Implications - Lianshi Legend is an AI algorithm-based intelligent marketing service provider, offering comprehensive digital marketing solutions from strategy formulation to content production and targeted advertising [1] - This acquisition will strengthen the company's professional service capabilities in the vertical field of advertising within its e-commerce operations [1] - Post-acquisition, both companies will benefit from complementary customer resources, collaborative R&D capabilities, and the brand effect of the listed company, enhancing core competitiveness and long-term sustainability [1]