Zheng Quan Ri Bao Wang·2026-02-06 11:43Core Insights - The first JD AI Film Creation Competition has concluded, showcasing the power of AI creativity and leading a new trend of co-creating content between brands and users [1][2] - The competition attracted numerous creators and was supported by JD's JoyAI model, emphasizing the theme "1001 Gifts of Drama" [1] Group 1: Competition Overview - The competition lasted three weeks and involved a rigorous evaluation process by a jury composed of committee members, external directors, and academic experts [1] - A total of 10 outstanding works were selected from thousands of entries, receiving cash prizes and special awards [1] - Participants had the option to create content using the "Horse Honghong" IP or specified products from partner brands, with JD offering up to 100,000 yuan in cash rewards and promotional support [1] Group 2: AI in Brand Marketing - The event highlighted AI video as a key trend in brand marketing, with participant Yuan Hai winning the JD Global Purchase Brand Track Award for his animated short film "New Year Goods Special Forces," completed in just one week using AI tools [2] - The success of the competition demonstrated the significant potential of "user co-creation" in brand marketing [2] - JD plans to continue hosting AI film creation competitions for various holidays and themes, providing a platform for more creators to showcase their ideas and receive substantial rewards [2]