2026上海环球美食汇春节活动，1194家商户带你“舌尖环游世界”

Core Insights - The "Shanghai Global Food Festival: Global New Year Special Event" officially launched on February 6, 2026, marking a significant milestone in the annual activities of the "Shanghai Global Food Festival" [1] - The event features a two-phase series of culinary experiences centered around the theme of "Global New Year Flavor," coinciding with the Spring Festival holiday [1] Phase Summaries - The first phase runs from February 14 to February 23, focusing on "Global Flavor Reunion Banquets," where various national restaurants in Shanghai will offer specially crafted romantic packages and reunion dinners [1] - The second phase, from February 24 to March 3, will host a "Global Food Carnival," integrating cultural and sports activities with consumer needs during the Spring Festival, creating a festive atmosphere that combines food, culture, and shopping [1] Consumer Engagement - During the event, companies like Bailian Group and China UnionPay will distribute consumer vouchers, providing additional discounts on global cuisine [1] - Meituan has launched a new Spring Festival flavor guide, featuring over 1,194 global food merchants rated above 4.0, encouraging consumers to explore global flavors in Shanghai [4] Restaurant Participation - The Shanghai Merchants Association's Global Food Committee has released a 2026 Spring Festival Global Food Selection Guide, featuring over 512 restaurants offering 1,050 selected packages, including more than 600 "New Year Reunion Banquets" [5] - The offerings include romantic Valentine's Day packages and dishes that blend global flavors with traditional Chinese New Year elements [5] Multi-Scenario Integration - The "Shanghai Global Food Festival" aims to deeply integrate global cuisine with shopping districts, cultural performances, sports events, and exhibitions, creating new hotspots for cultural tourism and commerce [6] - Various companies, including Bailian Group and Jinjiang International Group, are launching diverse "Food+" consumption scenarios during the Spring Festival [6][7] Special Events and Promotions - The "Global Food Carnival" will feature a series of live-streamed events from February 8 to 12, covering major city landmarks [6] - Jinjiang International Group is promoting its hotel dining and exclusive travel packages through its app, offering discounts as low as 56% [7] - The "Global New Year Market" at the Bund will showcase specialty gifts from 20 countries, including traditional crafts and gourmet foods [8]