飞猪、高德与上海乐高乐园度假区战略合作 春节将推出首个联名活动

Group 1 - The core viewpoint of the articles is the strategic partnership among Fliggy, Amap, and Shanghai LEGO Land Resort to enhance consumer experiences through joint marketing and smart services [1][2] - Fliggy will coordinate annual joint marketing activities and improve the content and service booking process for Shanghai LEGO Land on its platform, aiming for a smoother booking experience and better value products [1] - Amap will leverage its location-based services to create a "one-click smart tour" for Shanghai LEGO Land, incorporating features like AR navigation, voice explanations, and real-time crowd updates to enhance visitor experience [1] Group 2 - The partnership aims to provide a comprehensive service for families during the popular travel period around the Spring Festival, with Fliggy reporting a more than 65% month-on-month increase in bookings for Shanghai LEGO Land-related products in the two weeks leading up to the holiday [1] - The joint marketing campaign during the Spring Festival will feature a theme of "Big Happiness for the New Year," with Amap launching the "one-click smart tour" and upgrading the dedicated page for Shanghai LEGO Land, offering discounts and interactive experiences for families [2] - Amap emphasizes its commitment to enhancing user travel experiences through AI and sees this collaboration as a significant step in integrating online and offline tourism services [2]