Group 1 - Frasers Group plc has entered into an agreement to acquire a majority shareholding in Maxi Sport SpA, a leading premium multi-sport retailer in Italy, with the current owners retaining a shareholding and remaining on the leadership team [1] - Maxi Sport operates 18 stores across Italy, including six flagship locations, and offers a wide range of products in extreme sports and winter gear [2] - The acquisition is part of Frasers Group's strategy to unlock growth opportunities for Sports Direct stores in Italy, with plans to leverage regional expertise alongside international experience [3] Group 2 - This acquisition follows Frasers Group's recent purchase of Hervis Hungary and Hervis Romania, which added over 75 stores to its portfolio in Central Europe, enhancing consumer access to top sports and lifestyle brands [3]
Frasers Group continues European expansion announcing strategic partnership with Italian retailer Maxi Sport
Retail Times·2026-02-06 12:25