严厉打击商标侵权等违法行为 市场监管总局发布知识产权执法十起典型案件

Core Viewpoint - The State Administration for Market Regulation (SAMR) is intensifying efforts to combat trademark infringement and other illegal activities, highlighting ten typical cases of intellectual property enforcement in 2025 [1][3]. Group 1: Enforcement Actions - In 2025, SAMR handled a total of 37,000 cases of various illegal activities, with a total amount involved reaching 677 million yuan, and referred 1,130 cases to judicial authorities for suspected criminal activities [3]. - The ten typical cases of trademark infringement involved various brands across 28 provinces, including significant cases against "Max Mara," "Dyson," "GUCCI," and "Nike" [2]. Group 2: Collaborative Mechanisms - SAMR has established a "Brand Protection Government-Enterprise Cooperation Mechanism" to enhance collaboration between regulatory bodies and enterprises, ensuring timely responses to reports and investigations of infringement cases [3][4]. - In Jiangsu, over 80 enterprises with urgent protection needs have joined this mechanism, recovering over 38 million yuan in economic losses for 12 companies [4]. Group 3: Legal Support and Challenges - SAMR is working on formulating rules for recognizing trademark similarity infringement to provide stronger legal support against counterfeit and brand-similar products [4].