神州租车发布2026春节大数据：9天长假催生租车热 跨城订单数量同比增长超70%

Core Insights - The domestic car rental market is experiencing a surge during the 2026 Spring Festival, driven by the "longest holiday" and free highway policies, with significant growth in rental bookings and user numbers [1][2] Group 1: Market Trends - The rental market shows three main characteristics: early activation, longer rental periods, and high growth, with cross-city orders increasing by over 70% and bookings for new energy vehicles skyrocketing sixfold [1] - A notable trend is the "first return home, then travel" approach, leading to a rare double peak in rental demand during the holiday [2] - The average rental period has extended to nearly 10 days, with orders of 9 days or more reaching a record high [1][2] Group 2: User Demographics - The new generation of users, particularly those born after 2000, has seen a 63% increase in bookings, becoming the main growth driver in the rental market [4] - Young users are increasingly seeking personalized and technologically advanced vehicles, with demand for new energy and unique models doubling compared to previous years [4] Group 3: Vehicle Preferences - The top five new energy vehicles in demand include models from BYD, such as the Qin PLUS and Song Pro, which are favored for their high cost-performance ratio [4] - Family-oriented vehicles like the AITO M7 and Li Auto L6 are popular for their spaciousness and ability to alleviate long-distance range anxiety [4] Group 4: Service Enhancements - The company has upgraded its fleet with 100,000 new vehicles across major cities to meet diverse travel needs, including sedans, SUVs, MPVs, and new energy vehicles [4][5] - Enhanced service offerings, including damage compensation, door-to-door service, 24-hour customer support, and intercity return options, ensure a reliable travel experience during peak demand [5]