Zhong Guo Zhi Liang Xin Wen Wang·2026-02-06 14:08Core Viewpoint - JD.com has launched the "Eternal Light" optical performance certification report in collaboration with IGI to help consumers evaluate the brilliance of natural diamonds beyond the traditional 4C standards [1][5]. Group 1: Certification and Collaboration - The "Eternal Light" certification adds a new dimension to diamond evaluation by assessing brightness, fire, and contrast, providing a more intuitive rating for consumers [5]. - JD.com has partnered with various diamond brands, including Xizuan, Zuokai, and Diamond Family, to offer limited-time promotions on diamonds that meet the "Eternal Light" certification [1][5]. Group 2: Industry Standards and Consumer Trust - IGI, as an independent gemological institute, promotes transparency and standardization in the diamond industry, enhancing consumer confidence in diamond purchases [8]. - JD.com has been actively working to improve the quality and standardization of the diamond industry by introducing various initiatives, including self-operated grading standards for lab-grown diamonds and offering services like cleaning, maintenance, and authentication [8]. Group 3: Future Plans - JD.com plans to deepen its collaboration with IGI to expand the coverage of the "Eternal Light" certification and engage more quality jewelry brands, aiming to provide consumers with diamonds that balance quality and cost-effectiveness [9].