“营销就是产品与故事相连！”清远丝苗米区域公用品牌宣传推广培训班（第二期）圆满举办

Core Viewpoint - The training program for the regional public brand promotion of Qingyuan Si Miao Rice aims to enhance brand marketing and digital transformation for local enterprises, emphasizing the importance of effective marketing strategies in promoting high-quality agricultural products [6][41]. Group 1: Training Program Overview - The second phase of the Qingyuan Si Miao Rice regional public brand promotion training was held on February 6, 2023, at the Guangdong Si Miao Rice cross-county cluster industrial park [7][41]. - The training combined field observation and classroom instruction, focusing on brand system construction and digital transformation [8][9]. - Participants included business operators and representatives from industry associations, receiving practical and professional training [9][10]. Group 2: Field Observation - The training included immersive field visits to three successful companies known for their effective brand marketing: Linzhongbao Food Culture Museum, Guangdong Tiannong Ecological Food Co., Ltd., and Guangdong Aihuan Health Agricultural Group [12][18]. - These visits allowed participants to learn from advanced experiences and identify gaps in their own marketing strategies [14][21]. Group 3: Expert Lectures - Two industry experts provided targeted lectures on brand marketing and digital empowerment, addressing specific challenges faced by Qingyuan Si Miao Rice [25][29]. - The lectures included interactive discussions, allowing participants to engage with real-world marketing issues and receive tailored advice [30][31]. Group 4: Digital Empowerment - The training featured a session on the information service platform of the Qingyuan Si Miao Rice cross-county cluster industrial park, detailing its core functions such as big data management and supply chain management [34][35]. - Practical demonstrations were conducted to guide participants on how to utilize the platform to enhance operational efficiency [38][39]. Group 5: Brand Promotion Strategy - The training is part of a broader initiative to strengthen brand empowerment and integrate media with the industrial park, supporting the "Guangdong Goods Go Nationwide" strategy [41][42]. - The Qingyuan Si Miao Rice industry aims to achieve a total industrial chain output value of 7.4 billion by 2025, with a planting area of approximately 1.49 million mu [46][48]. - Recent promotional activities included a special exhibition in Shenzhen, showcasing the quality of Qingyuan Si Miao Rice and engaging with consumers directly [50][51].