黑龙江：2025年“以旧换新”直接拉动消费超570亿元

Group 1 - The core viewpoint is that Heilongjiang Province aims to achieve a retail sales total of 562.2 billion yuan by 2025, with a year-on-year growth of 3.2%, accelerating by 1.3 percentage points compared to the previous year [1] - The "trade-in" policy has significantly boosted sales of automobiles and home appliances, with over 4.75 million units sold, directly driving consumption by more than 57 billion yuan [1] Group 2 - During the Spring Festival, Heilongjiang Province will implement a dual-driven strategy of "policy + activities," launching over 200 promotional events and distributing consumption vouchers totaling more than 200 million yuan [3] - Major themed events such as the "Automobile Carnival" and "Digital Home Appliance Festival" will be held, with local promotional funding exceeding 50 million yuan to stimulate large-scale consumption [3] - The province will focus on cultivating the first-store economy and brand economy, optimizing tax refund services for outbound shopping, and accelerating the development of night economy and ice and snow economy [3]