青海开启“老字号”年货季 “消费热”点燃“文化年”

Core Points - The 2026 Qinghai Province Old Brand Carnival and New Year Goods Season, along with the online New Year Goods Festival, was launched in Xining, Qinghai Province [1] - The event is co-hosted by the Qinghai Provincial Department of Commerce, the Provincial Department of Culture and Tourism, the Provincial Department of Agriculture and Rural Affairs, and the Xining Municipal Government, and is part of the Ministry of Commerce's key series of activities for the 2026 National "Old Brand Carnival" [2] Group 1 - The event features a core theme of "National Goods Trend Revitalization - Bringing Old Brands Home for the New Year," focusing on three main aspects: cultural heritage, public participation, and experiential scenarios [2] - Five distinctive exhibition areas have been set up, showcasing 22 Chinese old brands from cities like Beijing, Shanghai, and Tianjin, 25 local old brands, and 118 enterprises from Qinghai, offering thousands of unique New Year goods [2] - Consumers from both inside and outside the province can purchase Qinghai's specialty New Year goods through online live streaming and cloud marketplaces [2] Group 2 - The event will last until February 10 and includes various consumer-friendly initiatives such as discounts for purchases, stamp collection for gifts, food tastings, and free Spring Festival couplets [5] - Traditional cultural performances like dragon and lion dances, flash mobs in folk street areas, and interactive IP experiences will provide an immersive experience of traditional New Year customs [5] - Qinghai Kokoxili Food Company introduced organic yak meat gift boxes, including steak, shank, and braised meat, aiming to promote local brands through special live streaming during the festival [5] Group 3 - In the past year, Qinghai Province's total retail sales of consumer goods exceeded 100 billion yuan, with over 300 promotional activities igniting market vitality [8] - Consumer brands like "Qinghai Family Banquet" have been continuously upgraded, and online retail has shifted from "buying more" to "selling better" [8]