韩皮肤健康产业在华策略转型：从品牌“单兵作战”到产业链生态共建

Core Insights - The establishment of the Korea Skin Health Industry Association in Shanghai aims to provide systematic support for Korean companies entering the Chinese market and deepen Sino-Korean industrial cooperation [1] - There is a growing demand among Chinese consumers for skin health management and high-quality products, making the Chinese market highly attractive to the Korean industry [1] - The skin health industry is currently experiencing a dual benefit period from both policy and market perspectives, with Korea having advantages in skin science research and China possessing vast clinical resources and rapid technology transfer capabilities [1] Group 1 - The association will strengthen technology implementation and talent exchange between Korea and China, potentially incubating joint projects among research institutions, hospitals, and companies [5] - The association will serve as a key node for Korean companies to gain insights into the Chinese skin health market trends, policy information, and local partners [5] - The Korean cosmetics export value has been steadily increasing, with China being a major export market, although there has been significant performance differentiation among Korean beauty brands in the domestic market [5] Group 2 - The growth drivers in the domestic market have changed, leading to increased costs and risks for foreign brands operating independently [5] - The Korean government and industry are exploring organized industrial chain collaboration and market resource integration to lower the entry barriers for small and medium-sized brands in China [5] - The "Korean National Pavilion" project, supported by Korean official institutions, is set to launch in February 2026 in Hainan Free Trade Port, aiming to serve as a permanent platform for high-quality Korean beauty products to systematically enter the Chinese market [5]