太突然！多家银行宣布：这些联名信用卡停发

Core Viewpoint - The credit card business in China is undergoing significant adjustments, with many banks, including Guangfa Bank, halting the issuance of various co-branded credit cards, indicating a shift from quantity-focused strategies to quality-driven approaches in the industry [1][2][3]. Group 1: Credit Card Business Adjustments - Guangfa Bank officially launched a new round of credit card business adjustments in February 2026, ceasing the issuance of five co-branded credit cards starting February 1, 2026, and further discontinuing several proprietary products on February 11, 2026 [1]. - The trend of discontinuing co-branded credit cards is not isolated to Guangfa Bank; multiple banks, including major state-owned banks and smaller institutions, have announced similar actions since 2025 [2]. - As of the third quarter of 2025, the total number of credit cards and loan cards in China reached 707 million, marking a continuous decline over 12 consecutive quarters [3]. Group 2: Industry Trends and Insights - The observed trend of "active card issuance but declining card cancellations" has been prevalent, with co-branded cards being particularly affected due to their reliance on specific IPs and events, which lose appeal over time [3]. - The credit card industry is entering a phase of meticulous refinement, with banks focusing on product innovation and operational strategies to enhance customer retention and acquisition [4]. - Since 2025, over 60 credit card centers have been closed, reflecting a broader "inventory reduction" trend within the industry, as banks aim to reduce non-performing loans [4]. Group 3: Strategic Shifts in Credit Card Operations - The shift in focus from quantity to quality in credit card issuance is evident, with banks now prioritizing value contribution and sustainable development in their credit card operations [4]. - The integration of retail banking services, including savings, investments, loans, and credit cards, is becoming increasingly common, enhancing the overall financial service quality for high-end clients [4]. - Credit card institutions are encouraged to strengthen their online platforms and service capabilities, creating an integrated operational system that combines cards, mobile applications, scenarios, and benefits to drive growth and customer engagement [5].