Etftrends·2026-02-06 20:16Core Viewpoint - The Super Bowl LX is generating significant attention and investment opportunities through various sectors, particularly gaming, technology, and advertising, as companies leverage the event for marketing and engagement strategies [1] Group 1: Gaming Sector - The Amplify Video Game Leaders ETF (GAMR) includes key players like Electronic Arts Inc. (EA), which has transformed its Madden NFL franchise into a cultural phenomenon, with annual Super Bowl simulations gaining popularity [1] - EA's stock represents 2.6% of GAMR, while Microsoft Corp. (MSFT) and Sony Group Corp. (6758) are also significant holdings at 9.3% and 4.6% respectively, highlighting the competitive landscape of gaming hardware [1] - Roblox Corp. (RBLX) is expanding the Super Bowl simulation trend into game streaming, with notable engagement on platforms like YouTube, where creators are simulating NFL seasons [1] Group 2: Halftime Show and Technology - The Apple Music Super Bowl Halftime Show featuring Bad Bunny will prominently display Apple Inc. (AAPL), which holds a 15% position in the Vanguard Information Technology ETF (VGT) [1] - Sony's music distribution arm, The Orchard, plays a role in the halftime show, while Live Nation Entertainment Inc. (LYV) is involved through co-production, with Live Nation representing 10.4% of the MUSQ Global Music Industry Index ETF [1] Group 3: Advertising and Social Media - Early ad releases on social media are becoming a trend, with Comcast Corporation's (CMCSA) Xfinity commercial featuring the original Jurassic Park cast, representing 4.8% of the Communication Services Select Sector SPDR Fund (XLC) [1] - Alphabet Inc. (GOOGL) is showcasing its Gemini AI in a new commercial, holding a combined 20.9% of XLC through its Class A and Class C shares [1] - Amazon.com Inc. (AMZN) has also released an early Alexa spot, making it the largest holding in the Consumer Discretionary Select Sector SPDR Fund (XLY) at 23.4% [1]