邓魁峰作答黑麋峰

Core Viewpoint - The transformation of Heimi Peak into a popular tourist destination is driven by strategic planning and community engagement, led by the appointed "Rural CEO," Deng Kuifeng, who utilizes his marketing experience to promote local resources and culture [1][2][3]. Group 1: Development Strategy - In 2024, Changsha's Wangcheng District initiated the recruitment of "Rural CEOs" to enhance rural management through professional talent [2]. - Deng Kuifeng, with a background in real estate, was selected to oversee the development of tourism in the Heimi Peak area, which includes three villages [2][3]. - He identified the area's strengths and weaknesses, coining the phrase "eight have, eight lack" to summarize the potential for development in tourism and agriculture [3]. Group 2: Community Engagement - Deng Kuifeng focused on building trust with local villagers through dialogue and understanding their needs, which was crucial for his role as a "Rural CEO" [3][4]. - He organized events like the "Qixi Meteor Shower Music Festival," which successfully attracted over a thousand visitors, showcasing the potential of local tourism [5][6]. Group 3: Marketing and Promotion - By integrating urban elements into rural events, Deng created unique experiences that appealed to a broader audience, leading to significant increases in visitor numbers during festivals [6][7]. - The "Golden Autumn Tourism Festival" attracted over 100,000 visitors in 2024, generating more than 10 million yuan in tourism revenue [6][7]. Group 4: Sustainable Development - Deng Kuifeng proposed differentiated development strategies for the three villages, focusing on their unique cultural and natural resources to avoid competition and enhance collaboration [9][10]. - The introduction of online sales and marketing strategies, including live-streaming agricultural products, has diversified income sources for local farmers [10].