“小谷子”助力城市文化消费“大破圈”

Core Insights - The "Guzi Economy" refers to the consumption culture and economic model surrounding secondary IP peripheral products, characterized by small size, high repurchase rates, low costs, and strong social attributes, rapidly emerging in the Chinese market [3] - The market size of the "Guzi Economy" in China is projected to reach 168.9 billion yuan in 2024, with a year-on-year growth of 40.6%, and is expected to exceed 240 billion yuan by 2025 [3] - The "Guzi Economy" serves as a new growth point for the economy and an important driver for the urban transformation towards youthfulness and fashion [3] Group 1: Marketing and Consumer Experience - Establishing a comprehensive marketing network and innovating new consumption experience scenarios, such as creating cultural creative workshops in areas rich in opera atmosphere and introducing diverse business formats [4] - Developing offline experience landmarks with "Guzi" specialty stores that incorporate elements of opera stage design to create immersive shopping spaces [4] - Constructing an online marketing matrix through collaborations with platforms like Bilibili and Weibo, promoting topics like unboxing opera "Guzi" products, and leveraging social media for viral marketing [4] Group 2: Industry Ecosystem and Cultural Integration - Completing a full-chain industry ecosystem that meets new cultural consumption demands, including an "IP authorization—design—production—sales" closed loop [5] - Supporting local cultural and creative enterprises and collaborating with high-quality manufacturing resources from regions like the Yangtze River Delta and Beijing-Tianjin-Hebei to attract excellent design teams [5] - Promoting cross-industry integration and releasing new multiplier effects by combining "Guzi" with tourism and technology, designing themed tourism routes, and developing new cultural consumption products using advanced technologies like big data and AI [5]