Zhong Guo Jin Rong Xin Xi Wang·2026-02-06 21:51Core Insights - The Sichuan branch of Industrial and Commercial Bank of China (ICBC) has successfully sold over 240,000 lifetime tickets for scenic spots in Ganzi Prefecture, generating sales exceeding 71 million yuan [1][2] - To further boost ticket sales, ICBC Sichuan has introduced promotional activities including discounts on ticket purchases and dining accommodations [2] Group 1: Ticket Sales and Promotions - As of February 6, ticket sales for the Ganzi scenic area lifetime tickets have surpassed 240,000, with total revenue exceeding 71 million yuan [1] - Customers purchasing lifetime tickets priced at 317 yuan or 318 yuan can enjoy a discount of 10 yuan when using ICBC credit cards for payment [2] - Additional discounts are available for dining and hotel services in Ganzi, with potential savings of 18 to 88 yuan on purchases over 1,008 yuan [2] Group 2: Technological Implementation - A joint team from ICBC Sichuan and Ganzi quickly developed a unified digital management system for 14 geographically dispersed scenic spots, completing the project in just 13 days [3] - The team faced challenges due to varying altitudes and climates, but successfully tested and launched the ticketing system under pressure [3] Group 3: Future Plans - ICBC Sichuan aims to leverage this collaboration to explore deeper connections between finance and cultural tourism, extending services throughout the tourism industry chain [3]