Mei Ri Jing Ji Xin Wen·2026-02-06 22:49Core Viewpoint - The article discusses the launch of Alibaba's Qianwen App and its "30 billion yuan free order" campaign during the Spring Festival, highlighting the intense competition among major tech companies in the AI space and the challenges faced by the app due to platform restrictions and technical issues [1][2][5]. Group 1: Campaign Performance - On February 6, the Qianwen App recorded over 5 million orders within 5 hours and surpassed 10 million orders in 9 hours, achieving the top position on the Apple App Store free chart [1][2]. - The campaign offers users a 25 yuan no-threshold free order card, usable at over 300,000 tea and coffee shops nationwide, including popular brands like Luckin Coffee and Nayuki [5][6]. Group 2: Challenges Faced - The Qianwen App faced significant technical issues, including server overload and link restrictions imposed by WeChat, which limited user access to the campaign [2][10]. - Users reported experiencing lag and loading issues, indicating that the app struggled to handle the influx of traffic during the promotional event [2][3]. Group 3: Strategic Insights - The campaign represents Alibaba's largest investment in a Spring Festival activity, aiming to leverage the holiday period for user acquisition and to promote AI shopping habits [4][12]. - Experts suggest that the use of red envelopes and promotional activities during the Spring Festival is a common strategy among internet giants to attract users, with the goal of embedding AI into everyday consumer behavior [8][12]. Group 4: Competitive Landscape - The article notes that Tencent and ByteDance are also participating in the AI marketing battle, with Tencent's Yuanbao focusing on AI and social integration, while Baidu is taking a defensive approach by linking its red envelope campaign to AI functionalities [15][18][20]. - Analysts believe that the competition is still open, with no clear winner yet, as companies aim to establish user habits around AI applications in various aspects of daily life [20].