第四届“高新购·镇高兴”消费促进活动暨“年货大集”消费季启幕 镇江高新区打造“年味集结地”

Core Insights - The event "Year Goods Fair" in Zhenjiang High-tech Zone marks the launch of the fourth "Gao Xin Purchase·Zhen Gao Xing" consumption promotion activity, aimed at revitalizing urban commercial vitality through new experiences and creative ideas [1] Group 1: Event Overview - The three-day consumption festival is part of Zhenjiang's 2026 "Golden Mountain Consumption Season" and features a variety of themed exhibition areas that blend traditional and modern elements [1] - The event focuses on five core directions: quality life, vibrant business circles, cultural tourism integration, green intelligence, and convenient benefits [1] Group 2: Consumer Engagement - The "High-tech Quality Products·Main Stage Show" area showcases local brands, while the "Culinary Delights·Year Flavor Workshop" attracts significant attention from consumers [2] - Interactive experiences such as writing Spring Festival couplets and making paper-cuttings are available, allowing citizens to create their own unique festive atmosphere [2] Group 3: Economic Impact - In the past year, Zhenjiang High-tech Zone has implemented seven consumption promotion measures, resulting in a 15.8% year-on-year increase in wholesale sales and a 35.2% increase in retail sales [3] - The zone aims to enhance regional consumption capacity and innovate consumption scenarios to continuously inject vitality into the local economy [3]