2026江苏两会｜省人大代表王俊林：让“苏超”流量变发展“增量”，探索文体旅融合新路径

Core Viewpoint - The integration of sports, culture, and tourism in Jiangsu, particularly through the Jiangsu Super League (Jiangsu Super), is seen as a significant driver for economic growth and community engagement, as highlighted by the chairman of Yancheng Port Intercontinental Hotel Management Co., Wang Junlin [1][6]. Group 1: Economic Impact - The Jiangsu Super has created a notable economic impact, with preliminary statistics indicating a significant boost in local consumption across cultural tourism, dining, and accommodation sectors during the seven home games of the Yancheng team [4][6]. - The event has also promoted "deep tourism," attracting visitors who come for the matches and subsequently explore local attractions such as wetlands and the unique "Milu" deer [4][5]. Group 2: Community Engagement - The atmosphere during home games is described as "unprecedented unity," with local residents and even those working away from home returning to support their team, fostering a strong sense of belonging [4][5]. - The hotel has become a hub for fan interactions, with initiatives like creating a "second venue" for fans unable to secure tickets, enhancing the overall experience and emotional connection to the team [5][6]. Group 3: Brand and Marketing Strategy - Wang Junlin emphasizes the importance of brand exposure and customer loyalty gained through sponsorship, noting that the attention and foot traffic generated by the Jiangsu Super far exceed initial sponsorship costs [6][7]. - The hotel plans to continue its sponsorship in the upcoming season, aiming to further promote the integration of culture, commerce, sports, and tourism [6][7]. Group 4: Future Aspirations - There is a strong hope for the future of the Jiangsu Super, with a call to maintain its grassroots nature and community focus, positioning it as a potential catalyst for the revitalization of football in Jiangsu and beyond [7]. - The sentiment expressed is that the Jiangsu Super transcends mere competition, embodying the spirit and aspirations of the city and its residents [7].