广电总局:2025年微短剧市场规模破千亿元
Xin Lang Cai Jing·2026-02-07 00:18
Core Viewpoint - The State Administration of Radio and Television (SARFT) plans to implement the "Micro Short Drama Development Management Measures" to promote the growth of micro short dramas and boost service consumption [1] Group 1: Policy and Development - SARFT will launch the "Micro Short Drama+" action plan to further enhance the micro short drama sector [1] - The initiative aims to have 33,000 micro short dramas available for streaming by 2025 [1] - The domestic user base for micro short dramas is expected to reach nearly 700 million [1] Group 2: Market Growth - The market size for micro short dramas exceeded 100 billion yuan last year, doubling compared to 2024 [1]