【新春走基层】“乡村市集”给20个村分红了

Core Insights - The article highlights the successful implementation of the "Mei Gu Niang Rural Market," which has provided annual dividends ranging from 9,000 to 10,000 yuan to 20 villages in Huangshan District, totaling 188,000 yuan distributed among them [1][2]. Group 1: Company Initiatives - The company, founded by Mei Yingyan, aims to address the issue of local agricultural products not fetching good prices due to a lack of branding and operational integration [1]. - In March 2024, the company established Huangshan Meian Agricultural Development Co., Ltd. in collaboration with Changluo Village, marking the official launch of the rural brand operation incubation center [1]. Group 2: Operational Strategy - The incubation center adopted a strategy of "organization-led, enterprise-driven" to foster collaboration among 20 selected villages, aiming for mutual development through "cross-village cooperation" [2]. - A complete supply chain was developed, where products from one village are processed and packaged in another, significantly increasing the added value of agricultural products by over 20% [2]. Group 3: Market Performance - The sales of the New Year gift boxes from the "Mei Gu Niang Rural Market" have increased by 20% compared to the previous year, indicating a positive market response [3].