国家体育总局：2025—2026冰雪季全国滑雪场接待客流量已达1.18亿人次

Core Viewpoint - The Chinese government is promoting the development of the ice and snow economy and sports events economy as part of a broader strategy to cultivate new growth points in service consumption, with specific measures outlined in the "Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption" [1] Group 1: Ice and Snow Economy - The ice and snow economy in China is experiencing high-quality development, with the total number of visitors to ski resorts reaching 118 million during the 2025-2026 season [1] - The inbound visitor count reached 1.255 million, marking a year-on-year increase of 89.2% [1] - Total consumption around ski resorts amounted to 69.15 billion yuan, with 890 million transactions recorded, reflecting a year-on-year growth of 6% [1] Group 2: Sports Events Economy - The government is working to optimize safety management for large-scale public events and is pushing for the rapid introduction of relevant policies [2] - A pilot program to promote sports consumption and event economy has been initiated in 30 cities, with 1,947 key events monitored in 2025, generating 43.128 billion yuan in consumption, averaging 22.151 million yuan per event [2] - The government plans to expand the monitoring scope of event-driven consumption and enhance service offerings in cities [2]