EXCLUSIVE: Saks Global Names Cheryl Han Chief Marketing and Digital Officer

Saks Global has filled a crucial position for the luxury retailer’s recovery. Cheryl Han has been named chief marketing and digital officer, a newly created position at Saks Global that will have her overseeing end-to-end marketing strategy and execution, including customer engagement and messaging, and leveraging data-driven insights to generate personalized experiences. End-to-end marketing means the entire marketing process including planning, messaging to consumers to raise brand awareness, social med ...