穿越去春晚,“陈佩斯”送祝福、“姆巴佩穿唐装”?AI拜年,小心侵权!
Xin Lang Cai Jing·2026-02-07 05:13

Core Viewpoint - The rise of AI-generated New Year greetings on short video platforms has introduced innovative ways for users to celebrate, but it also raises concerns about potential copyright infringement related to the unauthorized use of public figures' images and voices [1][9]. Group 1: AI New Year Greetings - AI technology has enabled the creation of videos featuring celebrities like Chen Peisi and Mbappé, who are seen wishing users a Happy New Year in a unique manner [1]. - Users can easily generate AI videos with celebrities by using templates available on short video platforms, making it accessible even for older generations [3][5]. Group 2: Copyright and Legal Risks - There are significant legal risks associated with using others' images or voices without permission, which could infringe on their portrait rights and reputation [9]. - The Civil Code stipulates that individuals' images cannot be used without explicit consent, and unauthorized use could lead to civil liability [9][10]. Group 3: Platform Responsibilities - Legal experts suggest that platforms should enhance user guidance and implement measures to prevent copyright infringement, such as requiring authorization for the use of celebrities' images [10]. - Platforms may face liability if they provide templates that facilitate infringement or fail to establish effective mechanisms for handling complaints [10].