AI拜年“玩过界”小心侵权风险

Core Viewpoint - The rise of AI-generated New Year greetings on short video platforms has sparked both creativity and concerns regarding copyright infringement and the unauthorized use of public figures' images [1][2]. Group 1: AI Technology in New Year Greetings - AI technology has introduced innovative ways for users to send New Year greetings, with notable examples including videos featuring celebrities like Chen Peisi and sports star Kylian Mbappé [1]. - Users can create AI-generated videos that incorporate famous personalities, often using templates available on short video platforms, making it accessible even for older generations [2]. Group 2: Legal and Ethical Concerns - The unauthorized use of celebrities' images and voices in AI-generated content raises significant legal risks, including potential violations of portrait rights and reputation rights as outlined in the Civil Code [2][3]. - The act of "face-swapping" without permission directly interferes with the rights of the individual, potentially leading to negative public perceptions if the context is inappropriate [3]. - The protection of an individual's voice is also covered under the Civil Code, indicating that unauthorized recording or cloning of voices can lead to civil liability, especially if it causes confusion regarding identity [3].