Di Yi Cai Jing·2026-02-07 07:07Core Insights - JD's Qixian Kitchen has launched a nationwide partner recruitment plan to facilitate rapid expansion and has already established operations in five cities: Beijing, Shanghai, Guangzhou, Shenzhen, and Harbin, with plans to cover all second-tier cities by 2026 [1][2] Group 1: Business Model and Expansion - The shift to a light-asset model allows for quicker store openings and reduces financial and human resource risks for JD [2] - Qixian Kitchen will focus on supply chain management and standardization, while partners will handle local operations and site selection [1][2] - The recruitment plan targets key regions including Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta, with a goal to extend to other economically active second-tier cities [1][2] Group 2: Product and Service Development - Qixian Kitchen has updated its product offerings, including becoming the first online provider of meals for elderly care in Beijing and launching a "Senior Zone" in some stores [2] - Plans are underway to expand meal services to hospitals and schools, indicating a focus on community-oriented dining solutions [2] Group 3: Operational Efficiency - After six months of operation, Qixian Kitchen has improved efficiency significantly, with the ability to handle 600 meal orders during peak lunch hours [4][5] - The store has adjusted its workflow and staffing, reducing the number of employees needed to manage operations effectively [5] - Orders from platforms like Meituan and Taobao have increased by 30% since joining, reflecting growing demand [4]