古法酿年味，山东消费季邀你赴一场非遗之约

Group 1 - The core theme of the event is the integration of traditional customs and innovative cultural tourism, which revitalizes both intangible cultural heritage and the consumer market in Shandong [1][2] - The event features a solemn ceremony for the traditional brewing of soy sauce, highlighting the historical significance of non-material cultural heritage and its role in enhancing consumer enthusiasm [2] - Various interactive experiences, such as traditional craft-making and guided tours, engage citizens and transform them from mere spectators to active participants, thereby stimulating consumption [3] Group 2 - The success of the consumption season is supported by local industries, which leverage regional characteristics and promote the deep integration of agriculture, culture, and tourism [4] - Local enterprises are encouraged to create unique brands that reflect the local flavor, enhancing market reach and visibility for Shandong's distinctive products [4] - The event fosters a positive cycle where cultural empowerment drives industry growth, which in turn boosts consumer spending, laying a solid foundation for sustainable development in cultural tourism [4]