视频丨2026年“跟着电影品美食”活动启动 首波福利来了

Core Viewpoint - The "Follow the Movie to Taste Food" initiative aims to boost consumption in the film and dining sectors during the Spring Festival, promoting a multi-faceted consumption model that integrates film, tourism, and dining experiences [1][3][5]. Group 1: Event Launch and Objectives - The national launch ceremony for the 2026 "Follow the Movie to Taste Food" initiative was held in Shaoxing, Zhejiang Province, co-hosted by the National Film Administration and the Ministry of Commerce [1]. - The initiative promotes upcoming Spring Festival films while highlighting local culinary cultures across various regions [3]. - Financial institutions like China Construction Bank and China UnionPay have introduced "movie + dining" consumption initiatives to stimulate consumer spending during the holiday [3]. Group 2: Regional Activities and Promotions - Zhejiang Province is organizing a month-long "Follow the Movie to Taste Food" ticket discount campaign involving over 500 merchants to encourage a combination of movie watching, tourism, and dining [5]. - Shaoxing City is focusing on the theme "Light and Shadow Seeking Flavor: Ancient City of Smoke and Fire," launching an 18-day promotional event with a budget of 10 million yuan in movie consumption vouchers [5]. - In Shandong, the "Yellow River Grand Market" has become a cultural and tourism destination, integrating public film screenings into market activities to enhance the festive experience [7]. Group 3: Consumer Engagement and Experience - The film screening area at the Yellow River Grand Market has become a popular attraction, providing a unique experience for families and children during the Spring Festival [7][10]. - Visitors are encouraged to explore local delicacies after watching films, creating a vibrant atmosphere that combines cultural heritage with consumer engagement [10]. - Local authorities plan to continue developing experiential scenarios and promotional measures to make the market a key platform for cultural transmission and consumer stimulation [10].