“马元素”文创产品引领中国春节消费新潮流

Core Viewpoint - The "Horse Element" cultural and creative products are leading a new trend in Chinese New Year consumption, inspired by the iconic bronze galloping horse from the Gansu Provincial Museum [3][4]. Group 1: Product Development and Sales - Gansu Provincial Museum's creative team launched a series of "Horse Element" products, including plush toys and decorative items, to celebrate the Year of the Horse [3]. - The products have gained popularity among young consumers, with nearly 1,000 orders placed on e-commerce platforms within a week of their launch [3]. - Various artisans and creative workers across China are also producing horse-themed cultural products, blending traditional craftsmanship with modern design [4]. Group 2: Cultural Significance and Market Impact - The horse symbolizes a spirit of progress and determination in Chinese culture, making it a popular theme for cultural products during the New Year [7]. - The "Horse Element" products not only enhance the festive atmosphere but also meet the public's cultural and emotional needs, effectively stimulating the cultural consumption market [7]. - Products like embroidered horse decorations and cloisonné horse pendants have seen significant sales, indicating a strong market demand for items that combine traditional culture with modern appeal [6].