数字赋能山东好品，山东优特农品新春直播季启动

Core Insights - The Shandong Youte Agricultural Products New Year Live Streaming Season was launched on February 7, 2026, aimed at promoting high-quality agricultural products from Shandong province through a digital live streaming platform [1][3] - The event is guided by the Shandong Provincial Department of Agriculture and Rural Affairs and organized by Dazhong Media Group and Lushang Group, with a focus on connecting local agricultural resources to consumers [1] Group 1 - The live streaming season will run throughout the Lunar New Year, featuring four major initiatives: "Sixteen Cities to Taste" source live streaming, a "Hit Product Development" plan, a "Selected New Year Gifts" promotional campaign, and professional support for e-commerce live streaming [3][5] - The "Qilu Agricultural Supermarket - Green Quality Products Pavilion" was launched, representing a significant step in the branding and standardization of Shandong agriculture and enhancing quality consumption [5] Group 2 - The "Qilu Agricultural Supermarket" serves as a vital platform for gathering agricultural brands, digital empowerment, and open communication, with over 5,600 enterprises participating [5] - The live streaming season aims to enhance the agricultural competitiveness of Shandong by improving the sales and consumption of agricultural products through a comprehensive digital strategy [5]