快评|抢补贴送奶茶，别让 AI 大战打成“实体店送鸡蛋”

Core Viewpoint - The article emphasizes the need for technology optimization and product experience enhancement in the AI sector, moving away from reliance on low-cost promotional tactics like "egg delivery" to attract users [1][2][4]. Group 1: Marketing Strategies - The "egg delivery" marketing strategy, which has been effective in attracting users, is now being applied in the AI application battle among Chinese tech companies [1][2]. - Recent promotional activities, such as Alibaba's "milk tea free card," led to overwhelming user demand, causing service outages and highlighting the risks of relying on promotional tactics without solid technical infrastructure [1][3]. Group 2: User Experience and Trust - Many users experienced long wait times and received subpar service, such as "milk tea blind boxes," which undermined their initial trust in AI shopping experiences [2][3]. - The inability to maintain service stability during promotional events has resulted in a loss of user trust in AI technology and shopping experiences from the outset [3]. Group 3: Strategic Reflection - The article calls for tech companies to reassess their strategies, emphasizing that the focus should be on building a robust product capability rather than merely attracting users through promotions [4]. - The competition driven by short-term promotional tactics is fragile, as users quickly move on once the incentives are exhausted, indicating a need for a more sustainable approach to user retention [3][4].