报告：消费者情绪正重塑中国滑雪度假区竞争力

Core Insights - The core viewpoint of the articles is that China's ice and snow tourism is transitioning from "resource competition" to "experience competition," driven by consumer emotions [1][2]. Group 1: Industry Trends - The "Ice and Snow Tourism Venue Equipment and Intelligent Service Technology" laboratory at Jilin University released a report highlighting that consumer emotions are key to reshaping the competitiveness of ski resorts [1]. - The report establishes a comprehensive recommendation system covering 12 sub-dimensions, including beginner, enthusiast, children, women, history, alpine, hot springs, snow quality, scenery, accessibility, and clustering, encompassing 111 ski resorts across 19 provinces [1]. - The report's evaluation system includes 3 primary indicators, 9 secondary indicators, 47 tertiary indicators, and 104 quaternary indicators, with consumer emotion and satisfaction-related indicators accounting for 40% of the weight [1]. Group 2: Challenges and Recommendations - Current challenges faced by ski resorts include homogenized business models, mismatched supply and demand, and insufficient research on dynamic customer needs, leading to overcrowding in some areas and underutilization in others [2]. - The report aims to alleviate competition and homogenization by providing refined recommendations, promoting a dynamic balance between supply and demand [2]. - The future growth of the industry is emphasized to rely on precision and depth rather than mere expansion, with a focus on understanding and continuously creating user emotional value as the fundamental path to high-quality development [2].