Zip US adds two-instalment option with launch of ‘Pay in 2’

Core Insights - Zip US has launched a new payment feature called 'Pay in 2', allowing customers to split purchases into two instalments over a two-week period, aimed at providing a shorter repayment schedule for everyday purchases [1][2] - The 'Pay in 2' option complements Zip's existing 'Pay in 4' plan, which allows payments to be spread across six weeks for higher-value items [2] - A pilot program indicated strong demand for the 'Pay in 2' option, with 95% of survey participants expressing willingness to use it again for routine expenses like groceries and bills [3] Product Features - 'Pay in 2' is designed to help customers manage cash flow within a single billing cycle, offering flexibility for smaller, recurring purchases without the commitment of a longer installment plan [2][4] - To promote early adoption, Zip is providing a limited-time incentive where the first 100 customers each day who initiate a 'Pay in 2' purchase will receive a year without origination fees on future orders [4] Customer Feedback - Customers have reported that 'Pay in 2' feels manageable and fits naturally between paychecks, making everyday purchases less stressful [2][3] - Joe Heck, US CEO at Zip, emphasized the company's commitment to understanding customer preferences and providing alternatives to traditional high-interest credit products [3]