无锡阳山年味市集启幕 沉浸式体验点亮新春文旅消费

Core Viewpoint - The "Su Yun Xiang Qing · Beautiful Wuxi" rural leisure tourism agricultural promotion event aims to enhance the quality of rural tourism and cultural consumption during the Spring Festival by integrating local cuisine, traditional customs, and dynamic performances [1][5]. Group 1: Event Overview - The event features the "2026 Yangshan Year Flavor Market," which emphasizes local flavors, cultural creativity, interactive experiences, and traditional customs [2][3]. - The market is designed with five thematic areas, including local delicacies, cultural and creative products, and interactive experiences, creating a vibrant scene of traditional customs [2][3]. Group 2: Activities and Engagement - The market includes a "Gao·Sheng Yi Bu" area where visitors can learn to make traditional rice cakes under the guidance of skilled artisans, showcasing the blend of tradition and innovation [3]. - An online and offline integration is highlighted through the "Young Live·Cloud Tour Market," where local influencers promote Yangshan's cultural tourism resources and specialty agricultural products via immersive live streaming [3][5]. Group 3: Cultural and Interactive Elements - The event features a "Park Stamp Collection" activity with five themed check-in points, allowing visitors to collect auspicious stamps and participate in a lottery for prizes [5]. - Traditional crafts such as sugar figurine making, paper cutting, and Chinese knot weaving are showcased, along with performances like tree stump bands and dragon dances, enhancing the cultural experience [5]. Group 4: Economic Impact - The event aims to revitalize the Spring Festival cultural tourism consumption, injecting new momentum into the high-quality development of Yangshan's rural leisure tourism agriculture [5].