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Core Viewpoint - The "Guanghuo Xing Tianxia" event in Qingyuan aims to promote local agricultural products and enhance consumer engagement through a combination of online and offline sales strategies, contributing to rural revitalization and consumption upgrades in Guangdong province [6][9][84]. Group 1: Event Overview - The event "Guanghuo Xing Tianxia" featuring major influencers was launched in Qingyuan on February 7, 2026, as part of a broader initiative to promote Guangdong's local products [6][19]. - The event utilized an "online live streaming + offline exhibition" model, bringing together government, enterprises, and media to create an immersive consumer experience [7][8]. - It served as a practical example for promoting local products and supporting rural revitalization, aiming to make Qingyuan a key supplier of quality agricultural products in the Guangdong-Hong Kong-Macao Greater Bay Area [14][24]. Group 2: Participation and Engagement - The event attracted nearly 100 influencers and 42 enterprises, showcasing 66 high-quality products, with 40 exhibition booths and 27 live streaming rooms set up for real-time interaction [10][11]. - The atmosphere was lively, with local specialties like Qingyuan chicken and Yingde black tea drawing significant consumer interest, leading to high engagement and sales [25][28][30]. Group 3: Marketing and Promotion Strategies - A multi-channel communication strategy was employed, leveraging media, influencers, and live streaming to enhance the visibility and reputation of Qingyuan products [41][42]. - The event's promotional efforts included creative short videos and interactive content on social media, which helped to increase awareness and drive online sales [45][46]. Group 4: Agricultural and Economic Impact - Qingyuan's agricultural sector has shown significant growth, with a 15.1% increase in the total industrial chain output value, surpassing 461 billion yuan by 2025 [68][70]. - The integration of agriculture with tourism and cultural resources is seen as a key driver for promoting local products and enhancing consumer experiences [65][74]. Group 5: Future Directions - Qingyuan plans to continue promoting its "Yuewei Zhenpin" brand and expand its agricultural value chain, aiming to become a leading supplier of quality agricultural products and a tourist destination in the Greater Bay Area [86][88]. - The success of this event is expected to serve as a model for similar initiatives across Guangdong, fostering a collaborative approach to market expansion and rural development [89][90].