Coty Q2 Earnings Call Highlights

Rebalance spending toward “working” A&CP. He said Coty historically spent heavily on asset creation but not enough on consumer-facing working media such as digital and influencer activity. With smaller bundles, he expects to free up funds from asset creation and reinvest them into working media.Streamline innovation bundles. Strobel said past spring innovation launches were too large, with too many SKUs that did not work and crowded out productive items, leading to trade returns. Coty plans a “sharper, stre ...