Group 1 - The "Follow the Movie to Taste Food" event for 2026 was launched in Shaoxing, Zhejiang Province, co-hosted by the National Film Administration and the Ministry of Commerce [1] - The event promotes new films during the Spring Festival, including titles like "Silent Awakening," "Racing Life 3," and "Panda Plan: Tribal Adventures," while highlighting local culinary cultures [1][3] - Various companies, including China Construction Bank and Meituan, announced initiatives to link movie and dining consumption, aiming to boost consumer spending during the Spring Festival [3] Group 2 - Zhejiang Province initiated a month-long "Follow the Movie to Taste Food" campaign, involving over 500 merchants to promote combined consumption of movies, tourism, and dining [3] - Shaoxing City is focusing on the theme "Flavor of Light and Shadow: Ancient City of Smoke and Fire," with an 18-day promotional event and the distribution of 10 million yuan in movie consumption vouchers [3]
2026年“跟着电影品美食”活动全国启动仪式在浙江绍兴举行
Xin Lang Cai Jing·2026-02-07 12:33