江苏扬州：年货遇上非遗，点燃新春“烟火气”

Core Viewpoint - The "Intangible Cultural Heritage New Year Goods Carnival" in Yangzhou showcases traditional crafts and local delicacies, promoting cultural heritage while providing a festive atmosphere for the community [1][3][5]. Group 1: Event Overview - The carnival features various intangible cultural heritage items, including woodblock printing, paper-cutting, sugar painting, and local foods, running for three days at the Yangzhou New City Wuyue Plaza [1]. - The event aims to immerse visitors in the cultural essence of the New Year, offering hands-on experiences and opportunities to purchase traditional goods [1][5]. Group 2: Cultural Significance - The carnival emphasizes the "Year of the Horse" theme, with various horse-themed crafts appealing to different age groups, including decorative items and toys [1][3]. - Local artisans showcase their skills, creating items that resonate with cultural significance and nostalgia, enhancing the festive spirit [3][5]. Group 3: Interactive Experiences - Attendees can engage in interactive activities, such as printing their own "Fortune Horse" images and participating in paper-cutting workshops, fostering a deeper connection to the crafts [3][5]. - The food tasting area features traditional dishes, allowing visitors to experience the flavors of local cuisine while enjoying the carnival atmosphere [5]. Group 4: Community Engagement and Benefits - The event offers practical benefits, including the distribution of 20,000 yuan in consumer vouchers, encouraging local spending and making cultural goods more accessible [6][8]. - Interactive quiz activities provide additional incentives for participation, enhancing community engagement and promoting awareness of local traditions [8]. Group 5: Strategic Focus - The carnival reflects a shift towards deeper community involvement and the integration of intangible cultural heritage into daily life, aiming to strengthen emotional connections with local traditions [8]. - The event's location in a commercial complex highlights a strategic move to blend cultural heritage with modern consumer experiences, promoting tourism and local culture [8].