Xin Lang Cai Jing·2026-02-07 13:32Core Viewpoint - The event "Ice and Snow Fun Week" organized by Great Wall Motors emphasizes the integration of automotive technology with cultural heritage, showcasing the brand's commitment to user engagement and regional culture [1][3]. Group 1: Event Highlights - The Ice and Snow Fun Week took place on the frozen Songhua River, featuring a display of Great Wall vehicles arranged to form the character "归元," symbolizing the connection between the brand and its users [3]. - Chairman Wei Jianjun interacted with car owners, discussing their experiences in snow rescue operations and highlighting the importance of professional safety measures [3]. - The event included a driving experience on ice, demonstrating the vehicles' stability and control in low-traction conditions, reinforcing the theme of safety [3]. Group 2: Cultural Engagement - Wei Jianjun visited the Ice and Snow World, engaging with intangible cultural heritage practitioners and emphasizing the shared values of craftsmanship in both vehicle manufacturing and traditional art forms [5]. - The discussions with artisans highlighted the patience and dedication required in both ice sculpture creation and automotive production, underscoring the brand's cultural responsibility [5]. Group 3: Technological Strength - Great Wall Motors' Hi4 technology system provides a reliable safety platform for users in extreme cold conditions, enhancing stability and performance during winter commutes [6][7]. - The company has established a "three-in-one" off-road grading system to define capability boundaries and risk levels, ensuring standardized safety measures for winter driving [6]. Group 4: Commitment to Safety and Community - The establishment of a rescue fund aims to support car owners in need during emergencies, reflecting the brand's commitment to social responsibility [10]. - Great Wall Motors plans to set up service stations across over 20 major transportation hubs, offering essential supplies to all drivers, thereby enhancing customer service during winter [10]. - The company's initiatives demonstrate a commitment to creating a safer and more reliable travel experience for users, reinforcing its reputation as a trusted partner [10].