稻田边的“村晚”年味浓 奉贤解锁上海新农村新春新图景

Core Viewpoint - The event "Have a New Year Called Fengxian" showcases local culture and traditions in Shanghai's Fengxian District, highlighting the integration of cultural and commercial activities during the Spring Festival [10]. Group 1: Event Overview - The "Village Evening" themed "Have a New Year Called Fengxian" took place on February 7, featuring local performances, traditional customs, and a vibrant marketplace [1]. - The event attracted over 100,000 participants both online and offline, with significant online traffic exceeding one million [10]. Group 2: Marketplace and Local Products - The marketplace featured 28 stalls categorized into four themes: local products, fashion consumption, quality goods, and intangible cultural heritage, offering a variety of traditional foods and local specialties [3]. - Notable local brands such as Senfengyuan and Renhetang participated, with many stalls operated by long-established local businesses [3]. Group 3: Cultural Performances - The event included traditional performances such as dragon and lion dances, magic shows, and musical acts, creating an engaging atmosphere for attendees [4][6]. - Renowned artists, including tenor Mo Hualun, performed popular songs, enhancing the cultural experience for the audience [6]. Group 4: Community Engagement and Impact - The event has been held for three consecutive years, contributing to the cultural branding of Fengxian and showcasing the development of rural areas [10]. - Local businesses reported increased engagement from younger demographics, indicating a successful outreach strategy through the event [10].