涉案金额6.77亿元！市场监管总局严查大案要案

Core Insights - The core focus of the article is on the enforcement of intellectual property rights in China, highlighting the efforts and results of the State Administration for Market Regulation (SAMR) in 2025 [3]. Group 1: Enforcement Actions - In 2025, SAMR continued its "Protect Intellectual Property" special enforcement action, intensifying efforts against violations in trademarks, patents, and geographical indications [3]. - A total of 37,000 cases of various violations were investigated, involving an amount of 677 million yuan, with 1,130 cases referred to judicial authorities for suspected criminal activities [3]. - Significant enforcement actions included a nationwide operation on April 18, 2025, where over 1,500 enforcement personnel conducted surprise inspections on 273 franchise stores of "Putian Lai La" company, resulting in the seizure of 232 shops selling infringing goods [3]. Group 2: Case Highlights - The infringing goods seized included products from 19 international brands such as Nike, New Balance, Adidas, LV, and MLB, with illegal business revenue amounting to 6.544 million yuan [3]. - Since the launch of the special action in 2024, local market regulatory departments have handled 30 cases with illegal business revenue exceeding 10 million yuan and 11 cases exceeding 100 million yuan [3].