市场监管总局：持续加大查办知识产权大案要案力度

Core Viewpoint - The market regulatory authorities are significantly increasing their efforts in handling major intellectual property (IP) cases, with a focus on enhancing enforcement capabilities and collaboration among various departments [1][3]. Group 1: Enforcement Strategies - The enforcement of IP cases is described as a systematic project that requires legal support, a high-quality enforcement team, inter-departmental collaboration, and social governance [3]. - The focus will be on comprehensively strengthening the crackdown on trademark infringement, which is considered a key task in IP enforcement, with an emphasis on investigating major cases to support the healthy development of brand enterprises [3]. Group 2: Institutional Development - The market regulatory authority is currently working on developing a series of regulations, including the "Rules for Identifying Similar Trademark Infringement in Market Regulation Administrative Law Enforcement," to continuously improve the IP enforcement institutional framework [4]. Group 3: Collaborative Efforts - There will be an enhancement of collaboration between market regulatory departments and judicial authorities to form a unified effort in combating IP violations, thereby improving enforcement effectiveness [4]. Group 4: Social Governance - The authorities aim to leverage the role of rights holders by establishing a "Brand Protection - Government-Enterprise Cooperation Mechanism" and will urge e-commerce platforms to fulfill their responsibilities, thereby enhancing IP enforcement capabilities in the internet sector [4]. Group 5: Team Development - A specialized talent development initiative for IP enforcement personnel will be launched to build a high-quality professional enforcement team [4].