Xin Lang Cai Jing·2026-02-07 15:37Core Insights - The article discusses the launch of the "30 billion free order" campaign by the Qianwen app, which allows users to order milk tea for free using AI, quickly trending on social media [3][6] - The campaign has led to over 5 million orders within 5 hours, showcasing its popularity among users [6] - The app offers users 21 no-threshold 25 yuan free order cards, totaling 525 yuan, and a chance to win a 10,000 yuan AI life card [7] - The campaign has caused significant traffic, leading to server issues and delays in order fulfillment at various milk tea shops [7][18] Company and Industry Summary - The Qianwen app is collaborating with over 300,000 milk tea and coffee shops, including popular brands like Mixue Ice City and Luckin Coffee, to facilitate the free order campaign [7] - The campaign is part of a broader trend among major tech companies, including Alibaba, ByteDance, Tencent, and Baidu, to engage users with AI applications during the Spring Festival, with a total of 4.5 billion yuan in red envelopes prepared for users [20] - The overwhelming response to the campaign has led to a repeat of previous incidents where promotional activities resulted in overwhelming demand, causing operational challenges for participating stores [20]